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Client: Victor Apartments

Type: Facebook Advertising

The Victor Apartments are luxury freehold apartments that have been designed for sophisticated living in Browns Bay, Auckland. With a strong focus on design and quality, this stunning building will transform the town centre by bringing new life to the abandoned New World site. 

 
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The Challenge:

The concept of digital advertising was foreign to the client, as in previous developments they had predominantly engaged in other forms of media such as print.

The challenge for Glasshouse Digital was to not only demonstrate the effectiveness of digital advertising by generating high quality leads, but for us to also nurture the client with constant updates on the progression of the different stages of the digital campaign. 

 

The Execution:

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Similar to the approach adopted for Proxima Residences, we committed to a Facebook led strategy with a strong focus on multivariate testing. 

The Results:

  • As a result of the work we completed for The Victor, we saw fantastic results which were acknowledged by the client.

  • The campaigns that Glasshouse Digital built and executed generated substantially more leads than any other media channel engaged by the client.

  • The Facebook advertising campaigns contributed to 88% of all leads generated on the website.

  • The Facebook advertising campaigns accounted to 75% of all new users to thewebsite.

  • 138% increase in the average click through rate compared to the industry benchmark for real estate.

  • 105% decrease in the average cost per click compared to the industry benchmark for real estate. 

Client FEEDBACK: 

"Shehan at Glasshouse Digital has been delivering exceptional results for our digital campaigns. His passion, expertise and experience has been invaluable and the consistent updates and clarity that he provides is a breath of fresh air.

Our campaigns with Glasshouse Digital has been by far the most efficient use of our marketing budget and we are very fortunate to have them as part of our team. We look forward to continue working with them and cannot recommend them highly enough!"

- Vanessa Tam, Developer of Proxima Residences