Client: Dodson Autospares

Type: Paid Search/ Google Adwords 

Dodson’s Japanese Partsworld is New Zealand’s leading provider of second-hand auto and performance car parts.

Dodson’s turned to Glasshouse Digital because they simply wanted more from their digital marketing agency.

The Brief:

Increasing the volume and quality of leads, while providing a higher level of transparency on the account.

Glasshouse Digital is the digital marketing agency for Dodson Autospares

The Execution:

As part of the onboarding process, each client is set up with a marketing spreadsheet where, at the start of every month, we reconcile the previous month. This allows our clients to see how much has been spent on any given month and whether there are any under/over spends on the account. In addition to this, all clients receive weekly reporting on their digital campaigns. For Dodson’s, something as simple as this was a game-changer!

With regards to their digital marketing campaigns, the team at Glasshouse Digital generated a comprehensive list of PPC keywords based on attracting quality and, most importantly, profitable traffic to the website.

Further to the above, we built hyper-targeted ads that matched the ads with what prospective customers were looking for. This delivered almost perfect quality scores, but also significantly higher click-through rates.

Negative keywords were added, checked and are maintained on a regular basis to ensure our ads are only being triggered by relevant user traffic.

Bidding modifiers were added on high performing keywords to maintain maximum impression share & device categories.

The Results:

  1. Paid Search accounting for the majority of all enquiries generated on the website.

  2. 21% increase in the average click-through rate compared to the previous digital marketing agency’s campaigns for Dodson’s.

  3. . 30% decrease in the average cost per click compared to the previous digital agency’s campaigns for Dodson’s.

  4. An average quality score of 9+ across 1,003 keywords currently in place.

We are still running the digital marketing campaigns for Dodson’s and they continue to go from strength to strength.

Client Feedback: 

Glasshouse Digital has been an absolute pleasure to work with and are incredibly proactive when it comes to reporting and managing our account.

Shehan at Glasshouse Digital comes to our monthly meetings well prepared and with meaningful and well-thought insights and recommendations to improve the overall performance of our digital marketing campaigns. This is not only for areas within their jurisdiction but often outside it.

The team are easy to work with, professional in their approach, and we’ve found them consistently reliable from the build of our Google Adwords Campaign through to the ongoing management and optimisation of the account. They have delivered campaigns that have truly improved our ROI.

They are extremely transparent on all fronts, right through from the weekly reporting through to our monthly meetings to the monthly reconciliations of our account.

I would highly recommend them to anyone looking for smart and strategic digital marketing solutions.

(Harry Dodson, Owner of Dodson Autospares)