speed & precision.
Google Adwords (PPC) is a fantastic way to drive traffic to your website as you are targeting people who are in market and are actively looking to buy your product or service.
By displaying your ads on the Google Search Network, you can drive traffic with precision and ROI that’s unmatched in any other digital marketing channel.
In our experience, Google Adwords offers the best return on investment across any channel, online or offline.
Why google adwords is Important to Your Business:
Search is how people like you and me discover information on the web. Research suggests that on average 60% of total traffic to a website is now driven by search and 50% of consumers will visit a store within one day of a local search on their smartphone.
The great thing about Google Adwords (PPC) is that you are only charged when someone clicks on your ad, so there is no wasted ad spend.
Imagine a world where ads placed in newspapers and magazines that are never read are free - That’s the world you are stepping in when you decide to engage in paid search.
Google Adwords is used by businesses both big and small and everything in between to drive qualified traffic to their website and represents a core marketing channel for many businesses.
We start from understanding your target market's needs and wants, what they are searching for and asking for in platforms like Google.
From here, we then determine the most relevant and valuable content available to the brand that addresses those questions with the purpose of getting them to engage with your brand but more importantly to convert.
As part of our process, we engage in extensive in depth keyword research specific to your brand. Those keywords are then appropriately targeted with aligned messaging and content in paid search.
Google Adwords success is driven on the back of specificity. Our strategy at Glasshouse Digital is to align intent, keyword, ad copy and landing page. This results in greater click through rates, lower cost per clicks, higher quality scores, lower cost per conversions and ultimately an increase in conversions.
Campaign optimisation is the key to success in Google Adwords.
Google Adwords is more expensive on both per impression and per click basis than other forms of digital advertising, therefore it’s extremely important you get it right from the very start but more importantly continue to optimise the campaign based on the data collected.
The value of Google Adwords lies in it’s ability to optimise towards conversion through using data to focus specific offers on users when they are actively seeking those offers.
In Google Adwords, daily bid management and campaign optimisation across all dimensions leads to overall success.
As part of the optimisation that we do for you brand, it includes the following:
2. Keyword Optimisation
3. Ad Testing
4. Budget Adjustments
Why Use Glasshouse Digital?
We work by providing your customers the best content your brand has to offer in the moment they are actively looking for it.
Through our experiences and our processes which includes the following: Campaign setup, critical analysis, constant optimisation, intelligent bid optimisation and a clear understanding of your objectives and goals, we are able to offer a service that is head and shoulders above any one of our competitors.
We are exceptionally good at what we do and you will struggle to find someone who shares the same passion and drive as us.
We stand by our promise to be honest and transparent while focusing on tangible and measurable results.
Glasshouse Digital is an honest and results driven digital advertising agency, based in Auckland, NZ.
For every project we win, we dedicate 6 Hours back to the community or a monetary contribution to a charity of your choice.